Ithra at “Dubai Design Week”
18 November 2019
"From Instagrammable Food to Unseen Dishes"
The late tenor Luciano Pavarotti once said: “One of the very nicest things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating.”
Food plays a crucial role in our everyday lives. It is important for our sustenance. It nourishes us and nurtures us and the way we consume food contributes to our sense of wellbeing. Yet, we live in a world where screens occupy most of our daily lives; social media, as we all know, has completely changed the way we consume and appreciate our food.
Some argue that the “Instagrammable” aesthetic of food has overtaken the values of nutrition and taste. However, food and the conversations around food are equally resulting in insightful food experiences away from the camera lens.
Tanween’s second edition presents a broad range of food experiences that strike a balance between the Instagrammable, but are just as creative in their ability to drive contemplation through their offerings as food for thought.
Feast your eyes
Most food scientists and chefs are of the opinion that eating is a full-on sensory experience involving more than just taste. The smell, feel, and, of course, the visual appeal of food is just as important as the taste.
Tanween’s Taste The Sky is a playful multi-sensory immersive experience that promises visitors a unique food experience filled with visual delights of light jelly floating in the air tailored to evoke a new sense of wonder.
Visitors of all ages will enjoy a childlike fascination with the way a dessert made of jelly is presented in a colorful and fun atmosphere.
Stimulate your taste buds
Some food experts believe that modern-day distractions are making us appreciate what we eat less, which can result in a reduced sense of satiety.
Tanween’s Dining In the Dark is a multi-sensory dining experience that invites guests to participate in a setting that uses all of their senses – except sight. The experience intended to enhance people’s non-sight senses and use their awareness to be truly mindful of the food they are consuming.
At “Dining in The Dark,” visitors will explore whether eating a dish without seeing it will stimulate their olfactory receptors and in turn, enhance the flavor of food.